This is a skin for the Rug item. You will be able to apply this skin when you craft the item in game.
The rug is found in Barrel around the rust island and provides comfort while near it. Comfort is a beneficial effect that is applied whenever the player is close to comfortable items. While under its effect, the player regenerates health (more quickly), Hunger is depleted significantly faster and Radiation Poisoning has less effect. The amount of comfort is determined by the Comfort providing item and the amount of players nearby.